Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Colgate Total's New Innovation - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Colgate Total’s New Innovation

Colgate Total Plaque Pro-Release significantly reduces harmful plaque bacteria with its new foaming formula.

Author Image

By: Marie Redding

Senior Editor, Rodman Media


Colgate has launched Colgate Total Plaque Pro-Release. Developed by Colgate scientists, the toothpaste offers long-lasting 24-hour antibacterial protection and is clinically proven to significantly reduce harmful plaque bacteria between dentist visits.

Plaque bacteria is the root cause of many oral health problems like bad breath, cavities, and gingivitis. 

Colgate Total Plaque Pro-Release features a breakthrough formula that uses Smart Foam Technology to penetrate hard-to-reach places and fight plaque bacteria along the gum line.

Its unique formula harnesses the power of Stannous Fluoride – an ingredient that helps reduce plaque bacteria and prevent gingivitis – in a new and revolutionary way.

Victoria Mah, Colgate’s Head of Integrated Marketing & Brand Experiences, Health & Wellness, says, “Colgate Total Plaque Pro-Release is our newest innovation.”

Raj Kohli, Vice President of Global R&D, adds, “We are proud to continue this legacy with Colgate Total Plaque Pro-Release and arm consumers with a new innovation that is clinically proven to reduce plaque bacteria better than regular fluoride toothpaste.”

Colgate Total Plaque Pro-Release is available in Whitening and Fresh Mint at retailers nationwide including Amazon, Walmart and CVS.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics